The pre-Diwali phase is considered dull from film business point of view. With everyone eyeing the Diwali week and the biggies that release in the festive week, all films - big or small - get eclipsed if released a few days before the festive season begins. ACID FACTORY, the new release in the pre-Diwali week, had a lukewarm start as well. The business was marginally better at some single screens, but the opening was generally dull.
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