Variety in attire will be spice of Ash's life this year

Aishwarya Rai Bachchan has lined up a range of diverse looks for 2010. Her looks in Raavan, Endhiran, Action Replayy and Guzaarish promise variety.
In Mani Ratnam's thriller Raavan, fashion designer Sabyasachi Mukherjee has given Ash what he defines as a "very organic and rustic look". Vipul Shah's Action Replayy, a story that moves through four decades, will see her sport attires defining the seventies, eighties, nineties and the 2000s.

Mukherjee is also designing Ash's attire in Sanjay Leela Bhansali's Guzaarish . He promised never - before ethnic splendour for the actress in that film. Tamil bigwig Shankar's Endhiran ( earlier titled Robot ) will see the former Miss World in bright colours, often bordering on the garish, typical of South Indian cinema.

"Ash's beauty can be limiting... So, she tries to underplay her beauty by taking up diverse and challenging roles," Mukherjee said. "In Raavan , she plays a classical dancer who is an educated and urban girl. Since the character is rooted to her culture, I have designed a contemporary yet rustic look with a puritan feel and realistic sensibilities. I gave her a lot of Khadi dresses and clothes from handloom shops," he added.

Ash, on her part, said her character Ragini is a strong woman in sync with modern India. Endhiran - opposite Rajnikanth - packages Ash as a typical south heroine. Her wardrobe mostly comprises saris and dresses in loud hues and even includes feathered and jewelled headgear.

Fashion designer Manish Malhotra, has styled Ash's look and attire for the Rs 120 - crore film. The look is in sync with the masala fantasy adventure film, he said.

The actress's look in Endhiran is multi - dimensional. "Ash's character in the film is a simple one that gradually gets a contemporary avatar that borders on fantasy," Malhotra said. He shopped in New York for the right colours in Ash's costumes.

The year - end will see Ash's fourth release of 2010 — Guzaarish , opposite Hrithik Roshan. While Bhansali maintains strict secrecy on the film, Mukherjee said Ash's look will "be completely different from what we have seen till date". But Action Replayy promises the biggest variety. Ash sports over 125 dresses in it. The makers of the film said this was justified as her character travels in time. Director Shah said Ash's character "loves to wear all sorts of clothes and keeps shopping all the time". Ash will sport everything from simple salwar - kameez to funky leather attire and multicoloured wigs in the film.

In a song dedicated to seventies screen couples such as Rajesh Khanna - Mumtaz, Amitabh Bachchan - Jaya Bhaduri, Dharmendra - Hema Malini and Rishi Kapoor - Dimple Kapadia, Ash and her co - star Akshay Kumar will be seen in heavy retro gear.

Shah refuted claims that the retro look is a copy of any specific film or star.

He said Akshay, Ash and the costume design team went through videos footage, especially TV footages of live cricket matches of the seventies, to arrive at the right look.