Tuesday, May 19

Behind The Scenes: The 'Zoozoo' Ad


“It took me three weeks of pre-production to understand how it will work. There were two fabrics that were considered for the body suits, and one was rejected for it had too many wrinkles and was shiny. The wrinkles would have shown when the characters moved, thereby shattering the illusion of animation. So we chose the more practical, thicker fabric,” says Prakash Varma, ad filmmaker @ Nirvana Films and the man behind the Zoozoo commercials in India.

No comments:

Powered By Blogger