Saif was always known for his pedigree and his talent. And it's not surprising that he is turning out to be the blue-eyed boy in the endorsement ratings.
Accordingly to sources in the advertising industry, Saif has the perfect persona to endorse brands. In fact they rave that his look is very international and his attitude compliments his overall personality. He is the top favourite when it comes to endorsing big brands. A recent survey declared him the number one brand endorser.
A source close to the actor reveals, "Saif is almost like a Hollywood star in his brand appeal. He has the right mix of charm, sophistication and success to be the number one choice for every brand."
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