Leading ad film maker Abhinay Deo has turned to Bollywood, as he directs his first film, Delhi Belly starring Imran Khan. He is also rumoured to direct a film starring Aishwarya Rai Bachchan and Abhishek Bachchan.
But filmi aspirations aside, Abhinay -- son of veteran actor Ramesh Deo -- is very clear about who the hottest faces are in the ad world today.
According to him, Katrina Kaif, Aishwarya Rai Bachchan, Priyanka Chopra, Shah Rukh Khan, Abhishek Bachchan, Deepika Padukone, Akshay Kumar, Aamir Khan, Mahendra Singh Dhoni and Sachin Tendulkar more than make the cut.
"The only reason why these people are doing well in the ad world is because they are doing well in films or cricket," Abhinay reasons. "Endorsers know that these stars have a certain mass value. Masses identify with these stars and show an affinity towards them. So product companies make full use of this."
He elaborates on why these stars are so hot.
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