Karan Johar leaves everyone behind when it comes to innovative marketing of his movie 'Wake Up Sid'. Karan is going to have free shows in all metros across the country for people named Siddharth. The person will be allowed one companion for the all expenses paid show and would require a photo identity for proof. The show will run simultaneously throughout the country. This is indeed a great idea and it would be fun to see how many Siddhaths turn up to celebrate the success of 'Wake Up Sid'.
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