to cricketer Sourav Ganguly and former IPS officer Kiran Bedi - they all love their daughters and say the girl child is precious. They are urging parents not to see daughters as a bane but bring them up with care and make them independent.
"Not everybody is blessed with a daughter; only lucky people are blessed with this bundle of joy. Every daughter is a 'laadli' (adorable) and she is very special," said Shah Rukh, who dotes on his eight-year-old daughter Suhana.
Even Sourav, the captain of Shah Rukh's Indian Premier League (IPL) team Kolkata Knight Riders (KKR), says he shares the most beautiful moments of his life with his daughter Sana.
"Everybody questions me about my most memorable moment - is it making a century in my Test debut or winning a series in England or getting into the world cup finals? But the most memorable time is the time that I spend playing hide and seek with my seven-year-old daughter," said Ganguly.
"Her smile is priceless - no trophy and no award come closer to matching it," he added.
The two share their views about their daughters in a press statement released on the sidelines of Laadli Week, starting Monday.
'Laadli Week' - is a joint initiative by entertainment channel STAR Plus and KC Mahindra Educational Trust. Under this programme, they will educate 600 underprivileged young girls in Sawai Madhopur in Rajasthan.
These girls are a part of Project Nanhi Kali, an initiative by the KC Mahindra Educational Trust.
Starting this year, Laadli Week would be an annual affair.
"We have always stood for the empowerment of women and our women viewers have endorsed it by making it one of the leading Hindi entertainment channel in India," said Anupam Vasudev, executive vice president, marketing, STAR Plus.
"Our show 'Sabki Laadli Bebo' is a tribute to the families of today who respect, adore and educate their daughters and this is now translating into the tie-up with Project Nanhi Kali to educate a larger number of girls in India and also involve and educate audiences through the medium of the 'Laadli Week'. We will support approximately 600 Nanhi Kali's in the first year," he added.
The channel will raise fund for these girls through various contests on its show.
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