Tuesday, April 14

Shankar Ehsaan Loy Create "Ek Desh, Ek Junoon" for IPL


Season 2 of the DLF IPL just got bigger and more exciting. MAX, India's premium Hindi Movies and Special Events channel has announced a slew of power packed initiatives for the second season of the DLF IPL action on demand channel. Max has roped in the dynamic trio, Shanka Mahadevan, Eshaan Noorani and Loy Mendonsa for theirr popular wrap around programming "Extraaa Innings T20'. Based on Max's popular campaign for the DLF IPL "Ek Desh, Ek Junoon" the musical maestros' powerful composition will be played as an opening montage on every episode of Extraaa Innings T20.

Shankar Mahadevan, the lead singer of the group averred, "Cricket is religion in India. We have tried to compose a score that is truly reflective of the country's passion and junoon for the sport. It's a fun song, all about celebration and highly charged emotions. It's our musical ode to the lovers of cricket and we are sure viewers will enjoy this unique and powerful rock meets desi experience."

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